"Simply Irresistible" is the first single released from the 1988 studio album Heavy Nova by Robert Palmer and is presented in one of the most distinctive and memorable music videos of the 1980s.
In 1988, the song reached #2 on the Billboard Hot 100 singles chart and was #1 on the Billboard Hot Mainstream Rock Tracks chart for three weeks. It also earned Palmer his second Grammy Award the following year. "Simply Irresistible" later appeared in the 1999 Tony Award-winning musical Contact. Along with "Addicted to Love" and "I Didn't Mean to Turn You On", "Simply Irresistible" is among Palmer's most recognized songs, in part because of the iconic music video by renowned British fashion photographer Terence Donovan, famously parodied in a Pepsi commercial in 1989, which in turn was parodied again in another Pepsi commercial during Super Bowl XXXVI with Britney Spears instead of Palmer.
The videos show Palmer surrounded by enigmatic women, styled in the manner of the artist Patrick Nagel. The video featured the leading "supermodels" and leading dancers of the day; Donovan's lighting and direction set the style for that era of music videos.
The song was recently used in the 2013 animated special Madly Madagascar.
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